In a unique & disruptive Sustainability initiative, PVR Limited, the largest and the most premium cinema exhibition company in India (after the merger with INOX Leisure Limited), has joined hands with Bollywood star and passionate Climate Warrior Bhumi Pednekar, to spread awareness among its patrons about the harmful effects of climate change, inspiring them to make sustainable lifestyle choices to help conserve the environment. The brand has rolled out 6 versions of a multi-media consumer campaign, each featuring one initiative undertaken by PVR with Bhumi Pednekar giving a “call to action” through the Campaign’s handle #YourTurnToAct. The campaign was unveiled today at PVR Plaza, New Delhi by Ms Bhumi Pednekar and Mr Sanjeev Kumar Bijli, Executive Director, PVR Limited. PVR will be contributing valuable screen time towards this campaign at its pan India theatres reaching every part of the country to promote sustainable behaviour among cine-goers. Commenting on the announcement, M...