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EXCLUSIVE: Varun Dhawan on perception building of movies through box-office collections: “Today we are shoving numbers in everyone's faces”

Bawaal promotions are on in full swing. The cast Varun Dhawan and Janhvi Kapoor along with director Nitesh Tiwari recently sat down with Bollywood Hungama to talk about the film taking the digital route, the importance of OTT platforms and their film as a whole. Varun Dhawan mentioned how the industry shoves box office numbers in everyone’s faces and that it has become a part of perception building.

The conversation began around how Bawaal was made for the big screen and eventually ended on the digital platform. Eventually when talking about movies in theatres vs released digitally, Varun said that all that mattered was the audience’s response. However, he admitted that the industry loves to throw box office numbers instead of wondering if the movie was appreciated or not. He said, “Back in the day, we would enjoy simply watching films. At that time, the numbers for such a great, iconic, cult classic like Andaz Apna Apna weren’t great. Now when you remember it, you're like wow. But which I feel is our fault only as an industry is that today we are shoving numbers in everyone's faces. We all are doing, even I'm doing it. I'm not saying I'm holier than thou but I'm just saying the shoving of numbers has become so much for perception, for image. We are doing that a lot that the discussion of good and bad is becoming secondary.”

Directed by Nitesh Tiwari, and starring Varun Dhawan and Janhvi Kapoor, Bawaal is a timeless love story by Sajid Nadiadwala’s production banner Nadiadwala Grandson Entertainment in collaboration with Ashwiny Iyer Tiwari and Nitesh Tiwari’s Earthsky Pictures. The film will premiere on Prime Video India on July 21.

ALSO READ: EXCLUSIVE: Bawaal star Varun Dhawan says OTT partners are important in current economic rate: “70 percent of your capital to make a film is coming from them”



from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/63EY5L7
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