While on the leads of the film, last year, during the Jio MAMI Festival, Riteish Deshmukh had spoken on the art of filmmaking and had shared, " When we are trying to attract the audience, we have to make sure that creatively we are able to appeal to various demographics. Be it youth or women." He also spoke about regional cinema and said, "As it was the subject of 'Kantara', a Kannada film came here, and everyone watched it. Why did they watch it? Because they wanted to. It was not a random film that they watched it because it was 'Kantara'. Any film that is going on in Hindi, in the South, it is a blockbuster film in that language. It is the biggest film in that language. That is why they watched it
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