Skip to main content

Clean slate, BIG gains: Shah Rukh Khan's decision to quit smoking attracts global brand interest

This year, Shah Rukh Khan didn’t greet fans on his birthday on November 2, as has been the tradition for years. However, his fans were not disheartened as he managed to have a fan interaction event where he entertained them with his quotes and performance. And he also made them happy as he announced that he had finally quit smoking cigarettes. The decision, it seems, has proved to be beneficial to SRK not only in terms of his health but also for his bank balance.

As per a report in The Economic Times dated November 10, a lot of youth brands are expected to queue up to sign Shah Rukh Khan now that he has stopped smoking. The article also quoted L V Krishnan, chief executive of TAM Media Research, an audience measurement company. He said, “There are a lot of positive implications from a social level following his revelation. Besides, many brands have internal clauses that they won't associate with celebrities who smoke; SRK revealing he's quit smoking automatically becomes an appealing element.”

The Economic Times article also carried a statement by a marketing chief of a global brand on condition of anonymity, who said that the company is now “relieved” since theirs is a youth-focused brand and that coming clean on smoking enhances their association with the superstar. He also added, “We have begun working on repositioning our ad strategy in subtle ways, which will convey the benefits of going clean.”

At present, Shah Rukh Khan endorses Thums Up, Everest Spices, Myntra, Castrol, Dubai Tourism, Realme, D'YAVOL X, Hyundai, D'décor, etc. As per Kroll's celebrity brand valuation report of 2023, he enjoys a brand value of $120.7 million (1018 crores approx.).

In an interview with DNA in 2014, Savita Chhibber, the mother-in-law of Shah Rukh Khan and mother of Gauri Khan said, “I thank God 10 times a day to have someone like him, who makes our daughter so happy! The only thing I would like to see change about him is that he should quit smoking.”

SRK’s long-time friend and partner Juhi Chawla, in the same year, said in a Bombay Times interview, “He is very intelligent, and he reads a lot. I wish he could stop smoking and just care about his health and rest a little more.”

In 2020, during a quick #AskSRK session on Twitter, a fan sought his help to quit smoking. Shah Rukh Khan, in his trademark style, quipped that he was “looking for answers in the wrong place”.

Also Read: Shah Rukh Khan surprises fans on his birthday with a special announcement; says, “I’m not smoking anymore, guys”



from Featured Movie News | Featured Bollywood News - Bollywood Hungama https://ift.tt/a4QmJ1P
Labels:

Comments

Post a Comment

Popular posts from this blog

Kunal Kemmu opens up about budgeting for his boys trips with Shahid Kapoor, Ishaan Khatter and others; says, “Because our tour is multiple days, there is a split system”

Kunal Kemmu has always confessed her love for acting and has been a part of the industry since his childhood days. And now he also forayed into direction with the comic caper Madgaon Express. But apart from his love for the Indian film industry, if there is something else that he is truly passionate about, then it is travelling. Time and again, Kunal has set travel goals and friendship goals as he takes off on a boys trip with his gang, which also includes the likes of Shahid Kapoor and his brother Ishaan Khatter. Recently, in an interview with MensXP, Kunal Kemmu addressed this subject of his trips with the squad - Shahid Kapoor, Ishaan Khatter and others, and also opened up about how they all chip in their share to add to the budget of these international bike trips. In fact, he left many surprised by stating how they split bills like any other group of friends on a trip and added, “Yes it gets split. Because our tour is multiple days, there is a split system. Koi bole na bole, anda
Post a Comment
Read more

Sharvari’s Baahubali connect in Munjya: “I first learned that Sathyaraj sir is…”

Sharvari, one of the most promising young actors in India, is set to star in the upcoming film Munjya, a part of Dinesh Vijan’s successful horror-comedy universe. In this film, she shares the screen with veteran actor Sathyaraj, best known for his iconic role as Katappa in the Baahubali series. As a huge fan of SS Rajamouli and the Baahubali films, Sharvari found this experience thrilling and inspiring. From the very first day on set, Sharvari was in awe of Sathyaraj’s dedication and craft. She learned a great deal from observing his work ethic and approach to acting. Sharvari shared her excitement, saying, “I am a huge fan of all of Rajamouli sir’s work and of course his epic cult blockbuster Baahubali. I have seen both the films multiple times. So, when I first learned that Sathyaraj sir is a part of Munjya, I was excited beyond words.” Sharvari found herself attending an "acting workshop" every day on set, simply by watching Sathyaraj perform. “Watching Sathyaraj sir on
Post a Comment
Read more

Priyanka Chopra finds inspiration in Alan Rickman's acting advice

Priyanka Chopra recently shared a piece of acting advice from the late Alan Rickman, known for his iconic role as Severus Snape in the Harry Potter series. Rickman’s advice, which he gave during an old interview, resonated with Chopra, prompting her to post it on her Instagram Stories. In the shared video, Rickman advises aspiring actors to "forget about acting" and instead focus on broadening their horizons and nurturing their imagination. He said, "Go to art galleries, listen to music, know what's happening on the news in the world and form opinions. Develop your taste and judgment so that when a quality piece of writing is put in front of you, your imagination, which you've nurtured, has something to bounce off of." Rickman, who passed away in 2016, was beloved for his diverse roles in films such as Truly Madly Deeply, Sense and Sensibility, Love Actually, and Alice in Wonderland. His profound impact on the acting community continues to be felt, as evid
Post a Comment
Read more