Shekhar Ravjiani reveals how Reels culture gave songs a second life and turned them into MONSTROUS hits: "'Hook Up' from Student Of The Year 2 is one of my TOP 3 most consumed songs EVER; I was like, 'How did that happen?'"

Shekhar Ravjiani went down memory lane and talked about his memorable experiences in the fourth episode of The Filmy Hustle, hosted by distributor-exhibitor Akshaye Rathi. The singer-composer revealed the changing times and the definition of a song becoming a hit at present vis-à-vis 20 years ago.

Shekhar Ravjiani said, “I remember during the days of ‘Salaam Namaste’ and ‘Dus Bahane’, you’d know in the first 30 minutes whether or not your song was a smash hit. At 10:00 am, ‘Dus Bahane’ was released and from 10:30 am, our phones started ringing continuously. You knew that it had worked. Everyone was playing it loud and was going crazy. Shaam ko bahar nikle toh har gaadi mein gaana baj raha tha. Hence, you could feel that the song has become massive.”

He added, “Today, we are living in the times of Instagram. You don’t know what has gone viral and when. Sometimes, a song which has been released now might go viral after 2 years.”

He also noted, “At times, people tell you, ‘Aapka yeh gaana main roz sunta hoon’. For instance, some people start their day with my version of ‘Hanuman Chalisa’ while some end their day with the song. When people consume a song daily or are on your playlist, then you know that it has actually worked. Otherwise, it is difficult to make a guess.”

Shekhar Ravjiani further said, A song called ‘Hook Up’ which I sang for Student Of The Year 2 (2019) comes in the list of top 3 consumed songs of mine to date! I was wowed. I was like, ‘How did that happen?’. Even ‘Bin Tere Reprise’ and ‘Ishq Wala Love’ became bigger over the years. What happened was that because someone put up a Reel or someone put up the song as a part of their Reel, that particular song started blowing up.”

He continued, “Hence, I am not worried if the song, which I have released, is going to trend today. Who knows, it might do well after 1 ½ or 2 years, depending on how the song travels on social media.”

Shekhar Ravjiani also exulted that even the idea of concerts became profound due to social media, “Thanks to social media and Reels format, any song might blow up. As a result, that artist’s concert also blew up. When Coldplay came to India 10 years back, there wasn’t any crazy hysteria around them. But in the last 4-5 years, people have seen the kind of concerts they do, the wristband, the stage, the experience of going to their shows etc. As a result, everyone started talking about it. It’s crazy.”

Also Read: Shekhar Ravjiani recalls the unique brief Farah Khan gave him for ‘Dard-E-Disco’ on The Filmy Hustle Podcast: “I remember Farah saying ‘Give me rubbish in this song’”

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