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Vikram Bhatt decodes the timeless allure of Aditya Chopra’s Dilwale Dulhania Le Jayenge

Aditya Chopra’s Dilwale Dulhania Le Jayenge (DDLJ) turned 30 on October 20. Even after three decades, its popularity remains unparalleled. The dialogues, the iconic sequences, the timeless songs — they continue to echo across the cinematic skyline with undiminished passion.

Speaking on the film’s imperishable supremacy, filmmaker Vikram Bhatt says, “I have often thought about this. There was a time when I believed it was perhaps the meme qualities of the film, like the line ‘Jaa Simran jaa, jee le apni zindagi.’ But on deeper reflection, it is the victory of love through perseverance — not conflict — that makes it everlasting. In a culture of eloping, this love story says, ‘Only with the permission of elders, and our love will seek it out.’ This is heroism of a very different kind, and it will never be forgotten.”

“I never quite got its enduring appeal. Except at first viewing, I was quite mesmerised by SRK — just like I watched only half of Hum Aapke Hain Koun (HAHK). What I did experience, though, was how it changed the way we titled our films. Before that, film titles had a different rhythm — short, sharp, and almost literary. Then came HAHK, and suddenly every film had to have Dil or Hum in it: Dilwale Dulhania Le Jayenge, Dil To Pagal Hai, Hum Saath-Saath Hain, Hum Dil De Chuke Sanam. The word Dil became the mascot of the decade — lucky, commercial, family-friendly.

I remember how my film Dil Pe Mat Le Yaar was first called Nau Do Gyarah. But Dil was considered lucky, and long titles gave the impression that you were making a commercial blockbuster. That’s how the winds shifted — poetry to packaging, idiom to image, risk to reassurance. My memory may not be a popular one, but it’s mine — shaped not by what the world celebrated, but by what it quietly left behind.”

Thirty years later, Dilwale Dulhania Le Jayenge remains more than just a love story. It’s a cinematic memory — one that continues to find new meanings with every generation that discovers it.

Also Read: Vikram Bhatt on his grandfather and Baiju Bawra director Vijay Bhatt on his death anniversary, “He waited for the Dadasaheb Phalke Award year after year but his name was never announced”



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