Brand Ahneet - the biggest Gen Z on-screen pair of India! | 10 huge brands for Saiyaara stars: Ahaan’s Iconic 5 & Aneet’s Fab 5 to rewrite debutant endorsement history

Saiyaara’s Ahaan Panday & Aneet Padda are lovingly called ‘Ahneet’ by their fans who root for them, support them like family on social media. Ahneet became Gen Z favourites when YRF & Mohit Suri’s Saiyaara rewrote history to become the all-time highest grossing love story in Indian cinema, and Ahaan and Aneet mesmerised everyone with their incredible acting in this gut-wrenching love story that has defined a generation!

Their fandom is growing daily and are primarily the massive Gen Z population of India, Indians who live overseas, and also comprising South Asians globally who love to watch Hindi cinema. Such is their popularity that they are being compared with the greatest debuts to have ever happened in Indian cinema history.

While Ahaan Panday has become the biggest disruptor of Bollywood in 2025 and emerged as the biggest Gen Z male star in the film industry, Aneet Padda became the sweetheart of the nation and has become the youngest Indian actor ever to headline a blockbuster universe film with Dinesh Vijan’s Shakti Shalini from the Maddock Horror Comedy Universe!

It is incredible to see that the love that they are getting is because of their acting and talent as they were hidden from public eye before the release of Saiyaara. In hindsight, we realise how confident YRF was about their brilliance that they took a call to unleash them only on the big screen so that these two could sweep people off their feet.

Today Ahneet is the biggest Gen Z brand of India - they stand for everything that Gen Z wants to see in their icons and represents their voice and aspirations.

YRF intends to continue keeping Ahaan and Aneet under wraps to carry forward the enigma of their debut to their next films and hopefully cast them once again for people to gush on in a huge film by a top film-maker of our country! The euphoria around them is something that very few debutants have witnessed in the history of Hindi cinema and as many industry people are calling it - this is a ‘lightning in the bottle’ moment that Bollywood needed to find.

Trade analyst Taran Adarsh says, “I can’t think of a bigger brand than Ahneet today for Gen Z. The reason is that both of them have shone individually and together and have the same impact on pop culture which is extremely rare. You can’t say Ahaan had more impact than Aneet and vice versa. Ahaan and Aneet are a breath of fresh air for this industry and we are all hoping that they grow from strength to strength, film after film because let’s just be honest, an actor’s brand equity is always gauged by the box office one delivers. You have to have a theatrical pull to be considered a star or a superstar because that’s the true and only barometer of success. Ahaan and Aneet have huge potential because of the start they have got in Saiyaara. If YRF can preserve the interest and the frenzy that Ahaan and Aneet command now as Ahneet with decisions that don’t overexpose them and dilute them, we can be rest assured that we are looking at two genuine stars with massive theatrical pull emerging from the Gen Z. I certainly hope that these two take the industry forward in the years to come.”

A source close to Bollywood Hungama shared, “YRF will be following a very selective brand strategy for Ahaan Panday and Aneet Padda. It has to be iconic and exclusive and something that no debutant has ever been seen in before. You can sense that trajectory in Aneet’s brands as they have rolled out first. They got her Lakme - the most iconic beauty and make-up brand of the country. Aneet has also seen the biggest jewellery brand Tanishq rope her in for their Gen Z collection Mia, and we hear the next three brands set to drop for Aneet are also the biggest names in their respective categories.”

The source adds, “The strategy is same for Ahaan Panday as YRF is hopeful to see him become a force of nature in Indian cinema. YRF wants to put Ahaan in brands that can be termed as true disruption and truly iconic in every sense of the word. YRF has already locked the biggest of the brands, and five campaigns will roll out in quick succession. They would have liked for these campaigns to start sooner, but these are giant multinational and national brands, and all of these mammoth brands have plans and timelines to launch Ahaan as the biggest new star to be discovered by this country. So, expect a tsunami of huge announcements that will awe everyone.”

Also Read: The Gen Z Superstar Bollywood needed: Ahaan Panday emerges as the biggest disruptor of 2025

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